Episode Description
Join The Firkin Podcast for an in-depth conversation with Preston Van Winkle, a fourth-generation member of the legendary Van Winkle family and brand manager at Old Rip Van Winkle Distillery. In this episode, Preston delves into the rich history of Kentucky bourbon, tracing the Van Winkle legacy from its inception through the tumultuous period of Prohibition, during which the family persevered by securing special medicinal whiskey permits
Preston discusses the bourbon resurgence, highlighting the significant increase in demand and the ensuing challenges of scaling production while maintaining the unparalleled quality and craftsmanship that distinguish the Van Winkle brand. He provides valuable insights into bourbon allocation and distribution strategies, addressing the complexities of managing limited supply and combating issues related to the secondary market and the prevalence of counterfeit bourbon bottles
The conversation also explores Preston’s strategic collaborations with Wolverine Boots, illustrating how these partnerships not only enhance the brand’s prestige but also support trade schools and other charitable initiatives vital for preserving skilled trades within the bourbon industry. Personal anecdotes from Preston emphasize the family’s unwavering commitment to heritage preservation and their innovative approaches to sustaining the distillery’s esteemed reputation
Looking ahead, Preston outlines the future vision for Old Rip Van Winkle Distillery, focusing on ongoing brand management, exploring emerging market trends, and fostering innovation within the spirits industry. Whether you’re a bourbon enthusiast, an aspiring entrepreneur, or simply fascinated by the stories behind America’s finest spirits, this episode offers a comprehensive exploration of one of the most revered names in the bourbon world.
Connect with Us
- Follow The Firkin Podcast: Stay updated with our latest episodes and behind-the-scenes content.